Essiac Tea: Nature’s Secret (Interview)

YesYeah. Alright. Thanks, thanks for joining me, Paul. No. Oh, it's Bryan. You're Bryan Paulhus. Speaker 1 Yes. And we just literally had talked about this. Paul Bryant. It's Bryan Paulhus. Yes. Speaker 2 Bryan Paulhus from Essiac tea what is your it's you can we'll just say the website. GenuineEssiac.com Speaker 2 GenuineEssiac.com So this is, I'm just gonna give a little, like, I have learned, I learned about this tea in 2014. I got a certification through Nutritional Therapy Association, and one of the instructors there had this whole big hand, like write up on Essiac tea and how it was good for cancer. And I just filed it away in a file folder on my computer called cancer and never really looked at it because I share it with people when they tell me or ask me what they can do because I know a couple of people recently who've had cancer, and I've sent them the information, but I just let them decide what they're gonna do. I don't know that anything about it. I don't have any skin in the game when it comes to this. So I'm really super curious to hear from you how, like, let's just start out. How did you get into this company or starting this company, Genuine Essiac? Speaker 1 It was totally by accident. I was, this is my fortieth year. So I was twenty one years old, 1986. Wow. And my mother's boyfriend's mother went to the fish market that he went to all the time to drop off fish. He was a fisherman. And at that fish market, they said, we're sorry to hear about your mother passing from pancreatic cancer, but we have something that's highly unusual, an herbal mixture here at the fish market. We wish we would have known about her cancer. We think it would have, you know, potentially saved her. So that was the beginning of this existence of this herbal mixture at a fish market. Now, why did this fish market have this herbal mixture? Essentially, was an original version of this herbal mixture that was brought to Cambridge, Massachusetts in 1959. And it was researched for eight years to improve upon the original four herb mixture and create a much more effective eight herb mixture. And that was research that was headed by President Kennedy's personal physician, Dr. Charles Brusch, who had a massive interest in medicinal herbs. And the original nurse who this is named after, Rene Caisse, her name backwards is Essiac. Essentially, she had been driven out of business, so to speak, when the Canadian government failed to approve Essiac as a means of treatment by three votes. So again, forced to come to our area, Cambridge. And so I'm trying to tie this to the fish market. Well, next to the fish market was the research lab where President Kennedy and Rene Caisse did all their work. So they became friends with the fish market people. And this started in the nineteen, you know, primarily in the 1960s and extended forward to 1986. That's why they had it at the fish market, offering it kind of casually to people. So we knew a couple of people who had cancer at the time, and we casually mentioned, hey, you might want to go to the fish market. They've got this thing we've never heard of, but you might want to try it. Ran into both of these people about eight months later, and they were both in complete remission unbeknownst to us. They had taken it taken it with no other treatment, and they were completely cancer free. So what that did was obviously spur enthusiasm, not only for them to tell everyone, Oh my God, this stuff works, but ourselves. So we started telling everyone about this miraculous thing that our friends experienced. That started a whole network of people that would go over to this fish market in Salisbury, Massachusetts. And after a while, they became overrun to the degree that they said, hey, as much as we appreciate you telling people, it's getting to be too much to run a fish market business and answer all the questions. So we were asked to take over that. So we initially did this at the house and it looked like a drug ring because we had Ziploc bags with four ounces and we'd weigh them out. People would come with these Ziploc bags and they would come like a turnstile of people coming and going. And that became unmanageable because, as you can imagine, life got interrupted at a high degree. So we consolidated this into a once a month cancer support group using primarily Essiac tea, almost exclusively Essiac tea, and that grew in numbers. Inevitably, a couple of the people in that group had some association with a TV station, WMUR, in New Hampshire. They found out about this, and they decided to do a story on a show that was called the Cathy Burnham Show. It was an existing talk show at the time. So they filled the panel. My mother was on it. The panel was on it with people as you know, as you can imagine, old time New Englanders. It was filled with these people and they just went with their microphones. It's like a Phil Donahue format. They asked and then went into the audience and they just got countless simple stories. Well, did you have cancer? Yes, I did. Did you take chemo or radiation? No. Are you cancer free now? Yes, I am. And as simplistic as it was, I think that was the beauty compelling aspect. It was a very defined choice they made to go with Essiac tea. Now, having seen this, we were excited to see mom on TV. This was by now July of '92. We had no idea of the impact that this would have, that fifteen hundred people would call the station the next day looking for this, and we were massively unprepared. So I had to get together with Dr. Brusch and the fish market guy, Arthur was his name, he's a friend. And collectively, the three of us got together and we got all the equipment, the scales. And I was young enough to carry the heavy sacks to do mass production. So I was enlisted for a summer job in 1992 that I thought would just be kind of fun to do for a little while. And I'm here today still doing it. So it was just total happenstance that the demand of a TV show led to this. And later on, we did bring it online in late 2004, and it's just, through its successes, we've done certain things here that aren't conventional, such as addressed everyone based on their financial need. We've, you know, had, you know, the suggestion of a price only. It's not that you have to pay. It's you let us know if you can't afford it. If you have no money, we take care of everyone. And that's per directive of Dr. Brusch, simply because he knows that it can't benefit people unless it gets to them. So part of the equation into the structure is assisting people with financial needs. And he saw accessibility is the number one thing to address. And the worst thing would be denial of this to anyone. So we've done it like that for, you know, ever since. Speaker 2 I really love that. The lady that I work with out of her clinic, she's a nutritionist too, doing muscle testing. She never did it for the money. She just did it to help people, so she's not super expensive. And I've always tried to, myself, come at helping people and trying to be affordable, like you know, getting some compensation for my background in education, but also not gouging people. Like, I don't do programs, so I don't charge people three and five thousand dollars to work with me because it's Speaker 1 It's ridiculous. Speaker 2 I know. It's insane. Speaker 1 It is. Speaker 2 Yeah. And I always just tell people we'll decide together how much or, you know, it's ultimately up to the client how much support they need. If they want to see me once a year, that's fine. If they want to see me every week, that's fine. I'll tell them if they don't need that. So I love that you say that you really try to just help people because I think that's sometimes, I mean, it is really important. Speaker 1 It's why we're It's still very close to the initial price we had back in 1986. Like, it's off by a few percentage points just based on shipping costs. Yeah, that's amazing. So it's still approximately a dollar a day. If you get this in certain packages, it's under a dollar a day. And that's a whole thing here. It's this very simple thing. You keep this inexpensive, you keep it a dollar a day. It's virtually ninety five percent of people can afford that. The other five percent will take care of. And it really is something if you were to keep this at a dollar a day and not be lying about what it does, but it does what we say it does. The growth of this because of the truth that it's working is where you make your money. It's in the quality, not in the price gouging. So we've been able to be successful as the byproduct of just an accumulation over years of referrals and successes that just keeps growing. You'd be surprised what success can do to get people enthusiastic to tell their friends about it. Right. That's what's happened here. So it's not like we sacrificed. We've just taken a different route to success. And that is one in which the success breeds success, which breeds financial stability. And yet no one gets gouged and people that don't have the money also get assisted because the more we make with the volume, the more we can afford to take care of people that don't have Speaker 2 that don't have the money. I love that. Speaker 1 It just works out beautifully. And that was the directive again of Dr. Brusch. He's like, it sounds like a lousy game plan. You know, I questioned it. He's like, but if you were to give this to someone and lie about what it does, you'd be left subjected to complete losses. You wouldn't have that seed of optimism grow into healing and that spreading. You'd have resentment. You do have people talking poorly about you. You'd have loss of everything to create and ship that he goes. But if you're telling the truth, you will have no greater advocate than the person that you healed. So you can't lose. Yeah, the way he laid it out was, you know, it's part of the the younger brain that says, I hope it's true, you know, and you, to a certain degree are worried about your stability financially. What are we getting into? But I trusted him, you know, and we did it right for the word go and it felt like the right thing to do and he was correct. It was something that healed people and the referrals we've gotten have been extraordinary over the years. Speaker 2 Can you talk more about the tea itself? Because you said it went from four herbs to eight, and I know there's this discrepancy. This is what I had talked about in email, the discrepancy between the Indian and the Turkish rhubarbs. Speaker 1 Oh, there's no discrepancy. There's there's there's a a there's a campaign. And and just to put it, I mean, the companies struggle to differentiate, whether it's through through lack of legitimacy or whatever it is, they tend to differentiate by creating something to set them apart. And that one thing years ago was the Indian rhubarb. It was a campaign by one group that was lagging in sales for whatever reason. And they decided to change, in the midst of decades of usage, the Turkish rhubarb to Indian. It suggests that all the other companies had it wrong. Think about this objectively. Why would ninety 99.9 percent of companies have it wrong? And you over here, we've got it right all the sudden. The only one that has it Speaker 2 right. Yeah. Speaker 1 But what they're doing is preying on the new people, new exposure, and they're getting everyone to think, oh my God, this is the right one over here. They use fear mongering and differentiation to say it's not this rhubarb. But if you apply any sort of logic, fear tends to skew logic. So if you apply any sort of logic, well, a couple of things. Why would the other 99.9 percent be used in Turkish rhubarb? And if that were in fact right to use, the Indian rhubarb, don't you think they'd be using it? You know? Why would they all knowingly choose the wrong formula? So this is a tactic used every now and then, differentiation, to take a particular item, create a scare tactic, create a diversion that this is what you want instead, replace one item with another. It's always been Turkish rhubarb, but always will be. You'll see an astounding astounding predominance of Turkish rhubarb used because it's the correct one. And they all didn't get it wrong. And this company, miraculous, got it right. It says the logic, they all got it right and they made up something out of the blue. Speaker 2 And so can you the tea itself, are you selling the already made up tea or are you selling the herbs and somebody makes their own tea? Then I'm sure you have instructions on your website and things like that, but I literally know nothing about this except for that it's a tea that is supposed to help rid the body of cancer. Speaker 1 Well, what we're looking at is different aspects of how to make this as best as possible. Now, was originally Ojibwe Indian recipe and they didn't at the end of the process. See, they would use grinding stones in order to grind it and pulverize it to utilize the entire plant and ingest it in its entirety as their culture, you know, really everything in their culture was utilized. You know, the skin, the tendons of an animal, antlers. It's the same with herbs. You didn't throw them away. Didn't get the colander out and straighten it out. You utilized it by using a grinding stone, ingesting it in its entirety. Now, that hasn't been improved upon for many reasons. First and foremost is that your body cannot take those herbs in their dry form and really get in there and extract out the medicinal properties. You'd be surprised how inefficient that process is. So what has to happen is an extraction process, and that is the brewing of the tea. Boiling it initiates an extraction process that initiates a very strong draw. And for the next twelve hours, it continues to steep and draw out all of the medicinal properties. Now, if you were to take this and, for example, make it into a tea but not include the minute fine particles, well, you'd be making a version which is what's been a commercial compromise of many companies. They've taken out the powdered herbs. And The reason they do that is it's a less pleasant experience to drink the powdered herbs because it's a little sludgy. You have to mix it like thick orange juice pulp. You have to mix it thoroughly. Some people prefer to have something clean drinking. But in doing so, in order to extract out herbs, you have to get them in chunks large enough to extract with a strainer. So you're getting what's called cotton sifted herbs. They're particles, not particles, they're stems. And the problem with that is you're not getting any increase in surface area unless you pulverize it. So the medicinal draw from these stems is so minimal because you can't get into the the herb itself. So it has to be pulverized. So everything we have here is pulverized. The second part is they extract out the herbs. Well, herbs are the source of the medicinal benefit. You extract them out, you extract out part of the medicinal benefit even after, after it's had a large amount of the medicinal properties drawn out, there's still a significant amount left in the herb. It's not the majority, but it's got like an extra twenty, twenty five percent of the medicinal potential. If you include that in there, now you're getting the maximum benefit of the medicinal potential. But here's the third aspect that's the most important is that these herbs have essentially a dietary fiber which goes through your digestive tract in the absence of food. And each time it's like a brushing through of a gentle detox. And essentially what this is doing is three times a day addressing any sort of accumulated waste in the intestines, which is a massive issue as far as, you know, bacterial overgrowth and issues like that. Just, there's a cascade, these things cascade into different issues. But if you have this dietary fiber, it takes the motility through the digestive tract, decreases the bacterial count, it, decreases the build up on the intestinal walls, which tends to, you know, very constipated people, back up ferment when the bacteria hits the digestive walls. It gets trapped on waste and it goes into the bloodstream and creates havoc in the organs and skin everywhere else. So this digestive issue is so hugely benefited by this fiber and and so greatly, just skipped over when you extract out the fiber. But people think, hey, I'm going to sell more if I can just sell it on the merits of a good taste, clean drinking. You should get the ugliest Essiac there is. You should get the most beneficial in that ugliness, and we unapologetically sell the ugliest version. And if people are looking at legitimacy aspects, that in itself should tell you who's legitimate because no one in their right mind would sell the ugliest version and make up the ugliest version because that would reduce sales. It must have that because of the benefit. So yeah, why would anyone sell an ugly version that actually worked? Speaker 2 Yeah, so you're selling, if I was gonna go there, go to your website, I'm buying the herbs and I'm brewing it myself? Speaker 1 Yes, because the powdering aspect of it has to be done in order to start the brewing process, boil it yourself. Now it's perishable, which is just fine. Right. Bread or fish, it's perishable within three weeks. You drink it well beforehand, by the way. Perishability is non existent. But what they did, another aspect of it, they wanted to make it retail ready. So they put it on store shelves. And in order to have it maintained on the store shelves for six months to a year, they would have to extract out the fresh herbs. Speaker 2 Because they get gross in there. Speaker 1 So in doing so, they took out the cleansing properties of the powdered herbs in order to extend shelf life. By the way, this process is huge in the increase of cost because now you have a retailer. You also have the extraction and bottling of this. It's just so much harder than just putting it. We have these food safe plastic bags that we use. We utilize them. It's out the door, massive mixing amounts. So the amount that you get to mix is a gallon. What they sell is a quart, and they quite often charge nine to twelve times what we do because the processing, the extraction and the retail in between. So it's just expensive for a lesser product. Speaker 2 Yeah. And the stuff I've seen is in a plastic it's liquid. I can hear it when I shake it. It's liquid in a plastic bottle. Speaker 1 Right. Speaker 2 And that is I don't love. So I like the idea of getting the herbs and then you making it yourself, which makes sense that you're gonna make it fresh because it's gonna be best fresh. And then, like you were talking about the fibers, I imagine also they're feeding the microbiome so that you're getting more health benefits that way as well. Exactly. Do you have any research, like some of the original research talking about the mechanism of action? How is it getting rid of cancer in people? And I imagine it's working on all kinds of cancer. Speaker 1 Yeah, it's across the board. There are some that have a more significant challenge, like brain cancer because of the lack of blood flow. But addressing that aspect is something that I kind of got the Reader's Digest version while working with Dr. Brusch. I kind of linked generations of research because in 1994 there was a law that was passed that basically disincentivized you to do research called the Dietary Supplements Health Education Act of 1994, essentially detaching medicinal claims from supplements. So what am I going to do now? But I was fortunate enough to know Dr. Brusch again, President Kennedy's personal physician, a highly regarded doctor, not some French quack. And he talked about the fact that this is something that takes the outer layer of interference, the inflow of toxins through the digestive tract into the bloodstream. Now you have this murky consistency within the bloodstream. Essentially, what happens is you have a tumor that would grow as a result of a toxin previously. Our ancestors would have micro tumors because they had micro amounts of toxins going into their body. That tumor would send out basically a chemical signaling to the white blood cells as to its location, Hey, I'm here. Come get me. And that was it because there wasn't a lot of toxic buildup that took place fairly efficiently to get rid of toxins. Now we have massive inflow of toxins because our ancestors never ate what we eat. And so whether it be chemicals, dyes or whatever, you're getting a lot of buildup on the intestinal walls. When that goes in, it creates almost like a toxic sludge. So now you have a small amount of toxic element. The tumor grows around it, which is just meant to be like a holding cell that calls out to the white blood cells to come get me. But that holding cell, in this instance, before the chemical signaling gets complete to the white blood cells, another layer settles on top of it, essentially encasing it like an eggshell. So now chemical signaling is inhibited to the point where even white blood cells right in the location can't get the signaling from a tumor right next to it. And it's also stimulating a higher degree of growth because that toxic element in itself stimulates more growth. So it just keeps growing and blocking signaling. So essentially what you get with Essiac is over the course of four and a half months to six months, unlike other really acute attempts to clean the digestive tract, which is what you'll see with a lot of these detoxes. You can only take them for a week or two, and they are dramatic. You'll go to the bathroom twenty times a day and go, this is the best stuff ever, but you're not realizing the bulk amount of buildup on your intestinal walls is easily accessible. It can be gotten rid of by so many different types of detoxes. I always say it's comparable to burning your eggs when you scramble them. You can get the majority with the spatula, but if you want a totally clean pan and, again, you want a totally clean intestinal tract until it's totally clean, it can't process. So if you if you want a totally clean pan, even though you can get most of the eggs out instantly, that last layer is the toughest. You have to soak it, get your steel wool, scrub it several times. That's the resistant layer. So you don't get cleanliness, you don't get a clean pan until you get there. You don't get cleanliness of the intestinal walls until you finish off the process. So these harsh ones are so dramatically bad over a relatively short period of time. They cause dehydration, headaches, Herx reactions, so you can't sustain them. All you've done now is gotten rid of the bulk and you've left that stuck on thin layer. Essiac is different. You may have some initial diarrhea or bloating, but nothing like that. You just kind of sustain through that with minimal discomfort for a couple days, maybe go to the bathroom more frequently. So it's comparable to the other ones, much less frequent, but it's the long game because that potential for diarrhea that about 25% of people have, it isn't diarrhea that's based on any sort of negative aspect like a virus. It's actually productive in cleaning out your body. So it's not considered a side effect. It's a desired effect to produce benefit. That goes away after a couple days, and again only about twenty five percent of people have that. Then what you'd have is this three times a day introduction of moderate amounts of soothing herbs that increase motility in the digestive tract, soothe any sort of ulcer of aspect in the digestive tract, get rid of any sort of buildup in the digestive tract that's stuck on that last layer. But again, that last layer is so, just like the pan, so resistant, takes about four and a half months to continue through a moderate detox, like Essiac, to finally complete the process. Now, when you've completed that process, you're making new blood simultaneous to the point that you're cleaning out your intestinal walls. Eventually that river runs clean. So what happens now? Well, that layer that's on top of the tumor essentially dissipates over time in clean blood. And the beauty of that is that outer layer is a toxic element that produces something similar to hydrogen peroxide. And so it's like a microenvironment, a haze of this stuff around the tumor, and that's the very element that the defense cells of the tumor grow in. So the defense cells live in that waste. If you get rid of the waste, they dissipate, die off over time. So now what you have at the end of the process is a clean digestive tract, which is absorbing all nutrients to enhance the strength of the patient. Also, all that murky stuff in the bloodstream isn't interfering with the access to the tumor because it has to basically fight the toxins just to get to the tumor, which depletes the white blood cells just because they're already doing battle to get to the tumor. Now that there's no battle being done, it's smooth access, smooth reading of the chemical signaling and direct access because the defense cells have died off. So your body's doing what it's naturally God given design of the body is to preserve life. In our generation, we aren't aware, we're aware of the miracle of the creation of life. We don't deny that. It's God given. And yet we don't realize that same preservation is really built into us, but we haven't been able to tap into it because we've been so toxic. We just assume we're riddled with things and these things, you know, the natural immune response can't work because it's just not not that powerful when actually it's the most powerful healer when given a chance when all of the interference is cleared out of the equation. So that's it. Speaker 2 Okay. So more of a detox tea kind of is what it is? Speaker 1 It is, but it's detox to a completion like nothing else. You know, detox teas are a dime a dozen. Detox teas that actually Speaker 2 Yeah. Speaker 1 It's like if you're going to take your air conditioning filter and it's got two inches of dust on it. You have to clean it all the way off. It doesn't matter if you clean off and there's a quarter of an inch of dust on it still, it's still compromising airflow. This completes the process. So many of those are comparable to that quarter inch of dust. It leaves a large amount still on intestinal walls for waste product to get caught, for digestive nutrients to be compromised because it's got to get clean. Speaker 2 Yeah, that makes sense. Because Speaker 1 Essiac is such a long, prolonged process and a moderate cleanser. It can be sustained every day, which allows you to complete the process. Speaker 2 I love that because I don't generally recommend people detox until they're relatively healthy because so many of them are so intense. Yes. And it can create problems. Like it just can make things worse. Speaker 1 It can cascade into worse issues. Speaker 2 Yes. Toxins can redistribute if you're not pooping regularly. So I really like that this is moderate and gentle and allows your body to heal. Because really, I always tell people, because I deal with a lot of autoimmune disease and I'm like, it's your body is every day just trying to keep you alive. And sometimes the things that it does to keep you alive end up hurting you in the long run. Speaker 1 Yes. That's that's it. I mean, my wife was diagnosed with lupus, you know? And so what we found is, again, I've kind of linked two generations of research together because a research person called me from South America out of the blue and asked for a sample for research at the biggest laboratory in South America. Wow. Dent it. And that's where the next generation kind of sandwiched between two generations. And what they found about this research was astounding. You know, essentially what you're finding is a massive problem with the buildup of waste in the body, just to put it simply. And what that does is creates an inflow into the bloodstream. And there's all sorts of things like, trying to think you already said like that trigger the immune response like liposaccharides and stuff that have an effect on the immune response and when they're out of balance essentially, they can create all sorts of autoimmune response, which is triggered to a higher degree than they're supposed to. What this does is gets rid of that out of balance aspects because the toxins are gone. And these toxins really trigger into the bloodstream. They wreak havoc on all the organs. Everything from, you name it, because blood flows to every organ and the skin. And you can see, you know, that the function of the thyroid, for example, the function of the liver, the pancreas, they're essential in balancing blood sugar. So you see that happening. You see skin tone change. You see all of this happen as a result of getting rid of the very things that are basically manifesting on the walls of the digestive tract and flowing into the bloodstream and flowing to the different areas to compromise your health, and also creating a very heightened response in the case of autoimmune, because they have compromised the very things that are supposed to be regulated to moderate degrees, and they've overloaded with easily liposaccharides. And so this is essentially like an antioxidant that helps to also take some of the damage and repair that. And it's a good way of reducing some of the damage done by the bacterial overgrowth in the lower intestine. So intestinal health is everything, gut Yeah, Speaker 2 it really is. So is this something that you would recommend somebody drinks, maybe not daily, but just as a preventative so that maybe you're making sure that you're cleaning things out and keeping things working well? Or is it just for, oh, wait, I have been diagnosed with cancer. I should start drinking this tea. How does, what is Speaker 1 everybody should take it literally. And that sounds like a sales pitch. Speaker 2 If it weren't true, Speaker 1 but everyone should think it's what this does is what we say it does. That's why we've had a money back guarantee in spite of the challenges that we, I mean, we're facing the most significant health challenges there are. These are the ones that have stumped mankind. And yet we have money back guarantees after six months. If you don't see the improvement when taken as directed. No questions asked, you get your money back. Love that. Consider what we're dealing with, I think you're aware of some of the illnesses and health challenges. It's unheard of. So how we've done it for twenty years? It's the byproduct of telling the truth and being accountable and what people think. Well, there must be a loophole to that. I'm like, trust me, if there were a loophole, someone else would do it. There isn't. It's actually accountability. We do give refunds. It doesn't always work. It's got a high degree of success, but not absolute. Speaker 2 Right, right. It's not something you can I always tell people you can't supplement your way out of a bad diet and this too? Like Do you find people are making sustainable changes in addition to drinking the tea? Speaker 1 I'll give you an example. The variations are amazing. I'm sure. To put this all in one box, but essentially to answer your first question, everyone has enough digestive build up that they should consider, not necessarily have to, doing a six month protocol of the aggressive three times a day. Because that's really the one thing that ensures that you're going to address a lifetime of contamination in your digestive tract to completion. After that, we're not here to scare you into taking it every day. Essentially, that's like, you know, having spring cleaning and house cleaners come to your house doing everything. And by the time you clean and everything's spotless, you don't call them the next day. So you can take time off. You could take x amount of time off because the accumulation of dust on your counters is similar to accumulation of waste in your intestines. You've done such a good job if you go six months aggressively. Even if you have no illness, you'll see the difference in energy levels overall. Speaker 2 I bet. Can just imagine. Some Speaker 1 people aren't as invested to do that, so they'll do a more moderate approach of twice a day, which is going to achieve less results. But they want to kind of dabble with it and see if they can get some benefit. But really, this has been shown to do remarkable things for illness. Our most recent generation of human studies that was released in 2022 in Santiago, Chile, and had to do with DNA repair. Wow, yeah, it was remarkable. They took x-ray technicians who had exposure to low dose radiation over the course of many years. They gave them Essiac tea as the only means of addressing it. They didn't even give the full dosage. And at the end of the six month study, had between a thirty three to fifty percent reduction in damage to the DNA, which means essentially repairing the body. So even if you're dabbling at a lesser amount, the amount of DNA repair may not complete the intestinal cleanse aspect, but the DNA repair was found to be effective even at lower twice a day amounts. So we've had people have extraordinarily strange things happen. Moles fall off of their face, their back, bald spots grow in and hair grow back from gray to grow back to its original brown color. It happened to my dad when he started to take it. Went from greater to this kind of a lighter brown, but lighter than normal. And about eighty percent of his bald spot grew in. Speaker 2 That's enough to get me to try it because I do not. I'm getting some gray hairs and I just am not happy about it. Speaker 1 Yeah, they called him Benjamin Button because he kept going on. Speaker 2 That's amazing. Speaker 1 He had lung cancer. Yeah. So I don't take really that good. Think I'm an earthy crunchy. I don't take great care of myself. And like I said, there are varying degrees on the spectrum that people are absolutely, you know, they're vegan or something and other people eat junk food. I'm somewhere near the I do okay. Spectrum. And so I spent a lot of time at the beach, a lot of time in the sun without sun protection. Then, well. Speaker 2 well. I'm wholeheartedly for that. But Speaker 1 I honestly think this is something, you know, I'm sixty years old. I think it's been able to offset some of the damage that I've experienced. Speaker 2 Oh yeah, I would say so because you don't look sixty. Speaker 1 Yeah, so thank you. But that's what the doctor says. I would expect you to look younger is what he told me. What we found. So that was the thing he's like, I really believe that's it because I've seen you eat. I haven't been that impressed, he said. Speaker 2 you have any stories of people like there's this new surge of turbo cancers that have happened over the last couple of years? Have you heard any stories of people taking it post injection and risk of turbo cancer type of situation? Yeah, Speaker 1 we get everything. Yes, everything. It's equal opportunity. Speaker 2 Love it. Speaker 1 Yeah, we're seeing about the same consistency, still the same mechanism, cancer is cancer is cancer. The origin may be different, but the end result is it becomes what it becomes. The way of addressing what it is in that state is still the same. So there is variation in results as to you know, cause or origin of it. It's the board. Yeah. Speaker 2 I love it. And so are people doing is that just you're making an eight ounce cup? Are you boiling three weeks worth and then you're drinking it cold, hot? Does it taste like crap? I'm curious. Because I'll do just about anything. Speaker 1 The details. Speaker 2 I'll do just about anything. I'm a really good patient because I want to feel my best. I'll I I don't love fish, so I don't eat fish, I take fish oil, but I will eat or drink almost anything. Speaker 1 Okay, well the first thing you have to do is bang your head against the wall three times. I'm kidding. I'm trying to make it comparable to that much better. What you have to do, bad joke, is you boil a gallon at a time using four ounces of these dry herbs. Speaker 2 And Speaker 1 so what you have then is a gallon of tea with the sediment settled at the bottom. Now you have to distribute the herbs evenly. It's much better to stir vigorously. Gravity still has some impact, so it'll always be a little bit more, thickened on the bottom. But that's why we have in the instructions how to dilute it after you pour out your dose. You can use water or natural fruit and vegetable juice. A lot of people like lemonade, for example. They put it in there. It does fine with lemonade, diluted a little bit. And of course, the end result is you're drinking it three times a day, three ounces per dose. So each gallon lasts for two weeks. And so you're doing that with the option of diluting it with fruit juice to make it taste better, stirring it vigorously to make that thick content kind of distributed to each dose as best as possible. But again, if you look at it in terms of the historical aspect, yeah, this is exactly what they did in the 1700s 1600s. This is an old Ojibwe Indian recipe and it's kind of like, you know, if you're still just eating an organic carrot, it hasn't been improved upon. This is the original way it was done and literally, you cannot do an extract or a version without powder. You drink it cold. And I'll you why you drink it cold is because the initial extraction is the ten minutes of boiling starts the process, which lasts for twelve more hours. It continues to seep into the water. After that, after twelve hours, you've steeped it for enough time for it to reach its full potential. Being a perishable product, put it in the refrigerator to preserve the compounds. If you reheat it a second time, you've essentially over processed this and damaged the compounds that were initially extracted. So what people have done is tried to make versions of this where they try to sell it again, marketing, another form of differentiation is one. The other is to normalize it to a degree where while it's tea, then why don't we try to mimic the tea drinking process? We drink it hot, we extract out the herbs. Okay, so what they do extract out the herbs. Bad ideas, we've already discussed drinking it hot, over process it. It takes medicinal compounds and essentially kills the ones that were initially extracted because too much the second round of introduction of heat actually kills them. So now you're getting this watered down version of it without the fiber aspect and a reduced medicinal compound, and you're like, oh yeah, this is delicious. And that's how they can sell. So it's about marketing. The Ojibwe Indians said that this should be compromised by the so called white man for partial reasons. And it's amazing. So the reason we, you know, have kind of overcome all that promotional and everything else like that to become as successful as far as volume is the only thing is you can't out promote a successful company. So they can promote, they can say, talk about capsules, they can do whatever they want. We keep seeing success and expansion. So what's happened here is every attempt to sell a capsule or a clean drinking tea has been met with disappointment, quite often death. And so that, you know, leads just a trail that goes nowhere. We want to have something that actually works. And the tragedy here isn't that it's unbelievable that something can work. The tragedy is this would be like comparable if I if I didn't share that, you know, willow tree bark, which is aspirin. If I didn't share that simple thing, and it's now the year 2025 and say, you're not going to believe this, but this can help heal a headache. They think it's a miracle. It's actually because someone came forward at the appropriate time and disclosed it when it was supposed to. But this was never disclosed for reasons, like I said, a Canadian vote which said it couldn't be used as a means of treatment. Certain other people that have interest against it being. Speaker 2 Mm Speaker 1 But again, you won't see them giving their money back if it doesn't work. You won't see what we do in helping to that degree. We do that again for the directive of Dr. Brusch, because he had already done eight years of research and he knew the advanced formula versus the original formula was so markedly better. The original one was doing a lot of good, but there was room for improvement. And by the time we got to the second round of research, he said, this is so good. You can actually stand behind this. And so we've Speaker 2 I love that. It kind of reminds me of, you know, over the last five years, a lot of people have said that science is settled, you know, on a lot of things. That's like, if you believe in science at all, you know that that's never the case. So to put that, like with the herbs, well, you know what? Sometimes we learn about new things and we can add that to a formula and make it better. That sounds like kind of what is happening here. Speaker 1 Yeah, well, what's happened is, I mean, you look at today's latest thing where the FDA took the warning off of estrogen supplements. Speaker 2 Yeah, I saw that. Speaker 1 Yeah, I've known about this for decades. I've known about the study that did it. Speaker 2 The Women's Health Initiative. It's significant. Speaker 1 It actually had the subgroup that only had estrogen showed a decrease in breast cancer incidence. Yeah, yeah. Decrease. So somehow the interpretation of other aspects of the study with other types of medications involved showed a statistics like a point zero one percent increase of something using another drug. What they've done is they put the estrogen into the mix, that this study failed even though independent of the other drugs it was successful, put out this big warning thing about the estrogen. Now online, something that we have that treats with estrogen, basically treats it has a potential concern with estrogen, but they don't realize at medicinal levels red clover has natural hormone blockers for estrogen sensitive cancer. So they don't take this study. They know about the study. Speaker 2 Well, there's no money in it. Speaker 1 Right. So they, you know, fearmonger that you shouldn't take this because it could cause an estrogen spike, blah, blah, blah. And they don't look at the history in which that's not going to be a harmful event. It actually takes the estrogen regardless and blocks the receptors of estrogen to the cancer cells. And it's a natural hormone blocker with no side effects. Speaker 2 Wow. Speaker 1 So, was going to write a post today online regarding this because we've been going hard against this for two decades online. Speaker 2 I bet. Speaker 1 Finally, today's the day of enlightenment that the whole time it was just misinformation. So thank you. Speaker 2 Yeah, I always tell people, you know, there's so much bad information on the internet. There's so many people to sell you their products and telling you that everybody needs them or their program is the best because it worked for them. But that doesn't mean it's going to work for you. Speaker 1 Well, that's, you know, I got to do the overriding theme here of the guarantee because the percentage of success is really what you're dealing with with the product. So if I deal with a million customers and five percent get well, I can pretty, you could pretty much assure yourself I can get some of them speak on camera. Yeah. But it's a five percent. And then you have, you know, varying degrees going upwards. So we did the guarantee as a result of my brother having ALS. I had an identical twin brother who had ALS and he broke down in tears one day when his wife, the stress between him and his wife financially was partially due to these alternative practitioners who were also capable of taking advantage of those who are vulnerable. And we spent thirty thousand dollars on something that left us with no hope, no benefit. And he was crying. Said he knew because my dad was treated with the Essiac tea, had lung cancer, lived another eight years cancer free. It's like you should let people know that that can't happen here, that you cannot have lack of success and still pay for it. And that was just what spurred it literally in this moment of desperation for my brother, we kind of connected that to the desperation of our customers. And so we did that. Right after that, we put it on the website, made sure that that was front and center that, you know, you could see the fact that we are going to do this. And the reason we did that wasn't just there's no accountability. So it shows it's not a five percent success rate because at five percent we're giving away all of our it shows us not fifty percent because at fifty percent we're still giving away tremendous. At seventy percent we're still giving away tremendous amounts. You have to approach a little over ninety percent success rate after six months to start going okay. This is something we can absorb, tell the truth, honor the people that it doesn't work, not take their money, and continue to go forward with it being self evident if you look at it objectively, this has to be a pretty darn high rate for us to stand behind it. Yeah. Yeah. Particularly because no one else ever has. Well. So the the fact of the matter is that's how it's over ninety percent of the time that this succeeds. Speaker 2 And you wouldn't be in business after twenty years if it didn't Speaker 1 Yeah, I started in 1986. It was online, you know, but yeah, I've been doing this since 1986. Coming Speaker 2 up Oh yeah, longer than that, almost forty years. Speaker 1 Almost forty years, yeah. It's been my whole adult life. Speaker 2 That's amazing, I love it. I was thinking too when you were talking about the tea and the Ojibwe and how they made it and it must have fermented in a way too. So I wonder if, you know, I'm thinking about like mixing it with kombucha tea and fermenting it and what would that do to it? Like, would that extract more out of it or anything Speaker 1 don't. Honestly, don't, but I was under the impression that it was a daily ritual that or every other day because the perishability would be two days. Speaker 2 Okay. So, were maybe Speaker 1 the day they were making fermentation never came into it. I don't believe fermentation is something that is a good thing with Essiac tea. I think it reduces its overall effect. Okay. Kombucha and stuff has fermentation as an asset. This isn't one of those instances. They would just keep making it fresh because, you know, they didn't have nine to five jobs, so to speak. Right, right. Or they would do it in their life sustaining activity every day hunting. Yeah, Speaker 2 that makes sense. And everybody was probably drinking it, not just one person. That's why we would drink it and have it for two weeks. They were using it That makes so much sense. Yeah. Do you wanna talk about any more, success stories? Any good, really good examples? I'm sure you have a million of them. Speaker 1 It's like, I mean, Speaker 2 some of your favorites. Speaker 1 Well, mean, I've got a guy, Paul, he's ninety four now. He called me twenty something twenty four years ago, stage four cancer. And he's very matter of fact, cut and dry guy. He's like, well, he's on my website, you'll see his testimonial. Well, I just decided not to do it, now with Essiac and he's twenty four years cancer free. Got a guy. I have a woman back in 1992 that had blotches on her back that looked like she had been splattered by mud from like a passing by car because of all the moles. They completely fell off. We've had people have vaginal discharge of tumors. We've had a woman who's a nurse, her son spit up a tumor, they biopsied it. It was a benign tumor that had been malignant. I have a woman right now. Strange story, my twin brother worked on a campaign for the mayor and working for the mayor as a volunteer after ALS to keep him occupied. I got a call from his opponent. The woman called me up and said, We're on opposite sides of this big heated, you know, contested thing. And halfway through the conversation talking about her husband who had, I think it was liver cancer. She's like, is this, is this Bryan? I'm like, Allison? Like, Oh, so we started laughing. Long story short, long story short, like, you know, she lost the thing, but we kept track of each other. I went over the house, talked to her husband who was very reserved, seemed to be skeptical. I thought, there's no way he's going to take this. I'm the opponent, you know, of the wife, and this sounds like witch you know, like a witch doctor. Well, he took it. And I explained the process of how this basically doesn't immediately do it. Sometimes the momentum goes away from you the first few months because, like, like, a headache doesn't initially stop a headache once you take the aspirin. It could get worse before it's time to get into your body. So I said, you may find some expansion initially, Annette, eventually you'll find the shrinking and becoming benign and dissipating and dissolving. And so Alison called me up, like five months later, said we decided to do surgery because the timeframe we had previously seen expansion and it was a lot of pressure. And so when she called me up after the surgery, she's like, Bryan, you're not going to believe what happened. They found this little small benign tumor, which is just plucked out easily instead of being intertwined through the organs. It was exactly what you said. And Alec is still here. He's he's eighty two years old now. Wow. Yeah. And so just to have these personal things going from political opponents to I go visit Allison, like, every six weeks now and bring her, you know, Essiac for her family. You've gotten to know her family. So it makes you realize some of this political divide is is really just Speaker 2 Yes. Speaker 1 Stupid. Speaker 2 Yeah. We all have more in common Speaker 1 than than. Yes we do. Speaker 2 And the Speaker 1 wonderful woman just happened to run against my friend. Speaker 2 Love it. I love it. Speaker 1 That's it. Speaker 2 So what about so, parasites are a huge thing on the Internet now, I tell people, you know, again, don't waste your money on, you know, because everybody's telling you you need a parasite cleanse and some of them are really, Speaker 1 really sensitive. Essiac is anti parasitic. Okay. I think it's a Turkish rhubarb, I'm not sure. There's one of them that is anti parasitic. Speaker 2 Okay. Speaker 1 In particular, very strong. But this is the graphic aspect. We have a website, excuse me, a group on Facebook called, Genuine Essiac Users. Speaker 2 Okay. Speaker 1 And on there. Oh, God. The descriptions of what have come out of people and then the thread below is just it's like you're have a strong stomach for what they've seen. Speaker 2 Right. I'm sure. Speaker 1 Post. So we have these multiple posts. So if you go on the search and you look for parasites, you'll see them on the Facebook site if you want to go on there. Yeah, we actually have people that a little bit too much to present but they take photographs. I'm like, sorry, that's not going to cut it here but it's it's pretty compelling what you see this do as far as parasites. It is a natural parasite killer to a degree like nothing else. Speaker 2 I think it's important to have options because there's a company that sells a lot of parasite cleanses through muscle testing, and just my cost for one phase of it is like one hundred and fifty dollars so you double that for the consumer. It's like so they're they're gonna spend upwards of nine hundred dollars to do a parasite cleanse over six months. And I'm I'm just like, that's just out of reach for a lot of people, and that's insane. And it's, like, twelve pills a day. It's horrible. So I'm like, you know, decided against using them. Speaker 1 Okay. Let me tell you this much. And that's what I want to strike at here. Herbs as a general rule of thumb are a lot of people are ignorant as to the actual cost or what these contents are. And there's a lot of opportunity to make a lot of money. I mean, When we decided to keep our prices the way they were, I could have had prices seven times as high as I'm charging now, and still been, you know, the great guy that reduced the price. Going down to like, literally eight to ten percent. There are very good people working in the alternative world and very corrupt people. And the problem is sometimes the truth and the lies don't appear to be the same because the first thing you see, I think they call it first print history where the first person that makes the accusation is the one that the mind says must be right because they discovered this, they want to defend their ego. And then the second person who's now backpedaling, who's telling the truth is looked at as some sort of demon. So I've had to absorb a ton of just bad energy and a lot of hits to the gut in the initial stages, but stay on, stay patient, stay educated, and they will see the fact that yeah, these herbs are not only less expensive than what you're purchasing elsewhere, but they're much more effective. So they appreciate that it's not a reflection of quality to take care of the customer's pricing. It is just a matter of. Speaker 2 Yeah, it's like the I would equate you to like the owner of the Arizona Tea Company who says. Yes, I have enough money. I don't have to raise my prices. I have Speaker 1 I have enough money. And that's the same thing here. What am I gonna do? I, you know, we drive a 2018 Nissan Versa, which is funny because it was used as a punch line in a joke in the bleachers at a gymnastics meet my wife was at. It's like the worst car. It's like, you drive that. And we drive it because we love it. It's been a financially stable business, not by, you know, any means like, you know, extravagant amounts of money, but it's been enough to be successful. But we're pretty simple people. We live in like my house ends right there. There's just two of us don't need empty rooms. And that's it. I just, this could be everything I need, all the security I need. It's been a wonderful thing for a guy that's basically lazy and a beach bum, but talks too much. Speaker 2 You got the perfect job then. Speaker 1 I talk too much. Talk too much. I love it. You know, that's it. I got the perfect job. Speaker 2 Is there anything else you want to say about the tea that we didn't cover because I really know knew nothing about it. I think I'm gonna give it a try though, because I don't I don't like to have my clients do stuff that I haven't really tried myself first because I like to tell them about it. Speaker 1 Yeah, when it comes to this there's a particular unifying fact. I mean everything extends through digestive health and if you could clean that, everything basically that progresses from there, which is the bloodstream, which is then organ function, which is then skin, which is energy absorption. This is unlike other detoxes because it completes the process over time. So it's a patient process unlike what people are used to. They want a pill. Three times a day is a pain in the butt. But if you want to really heal, you do this. I should also tell you another thing about the effectiveness of this because if it didn't work, no one would ever take it three times a day. No one ever impedes themselves with something that doesn't taste good. Why are they still taking an inconvenient thing three times a day? Because when you take this, you feel the difference. You feel the energy levels and you feel the function. You see the test scores with a CA125 is going down. The tumors are shrinking, but not only that, the function of the thyroid being something that could be compromised by toxins, hypothyroidism. Are you seeing immune response regulated because you're not having things skewed out of control by that toxic element going in from the bacterial, gram negative bacteria going in and affecting the liposaccharides and everything that, it's like a cascade. So you will find, like I said, diabetes, much better function with the liver and pancreas not being funky. You'll find arthritis without the joints, deposits of toxins in joints cause stiffness. See all sorts of things that you wouldn't necessarily relate to it until you realize the deposit and compromise of toxins creates a cascade of problems. So that's it. Worth doing for general health, worth doing for specific health. It's literally for anyone. I love it. The DNA repairs where the evidence finally is, even if you've got nothing wrong, it helps with DNA repair. Speaker 2 I love it. Do you have those studies up on your website or? Speaker 1 Leonel is the man that does it. He's an administrator in the Genuine Essiac Users group on Facebook. Speaker 2 Okay. I'm not on Facebook, so I won't be able to see that. Speaker 1 I can get in touch with that, see if I could find that. Yes, I'd Speaker 2 love to look at it. Okay. Yeah. So you have a Facebook group, Genuine Essiac Users? Speaker 1 Yes. Speaker 2 Okay. And then your website is GenuineEssiac.com? Speaker 1 Correct. Spelled E S S I A C. It's the name Caisse, French name Caisse, which is C A I S S E spelled backwards. So it's E S S I A C. Another forewarning. If you do go on my group, be aware there are many other groups out there that are being, created by people that have no history, no legitimate Essiac or into the fear mongering aspect. So we provide proof with supportive studies, facts, information. What you'll find out there is a fear campaign that borders on ridiculous. But as strange as it may seem, some people, it resonates. Just hear some over the be careful Speaker 2 of which group you choose. Fear is very influential in, you know Speaker 1 It stops thought processing. Yeah. In a flea response. So if you could put fear against my product, for example, you can get a flea away from it with zero regard to sitting and listening. So, some of these groups that you'll see on Facebook are designed to do just that and there's no regulation. So, it's like the Wild West and the confusion. The sad thing is, who do you believe? And in spite of our reassurance, our provision of facts versus fear, basic, you know, giving it to those who are underprivileged, you know, we walk the walk. Fear still trumps the ability to look at that. So I have to sit down with them and just say, think about this. I show them this and we have to take the time to methodically introduce them after calming them down. But it's a process I didn't know I could handle at first. Now I'm comfortable there because I know I connect with the fear. I've been fearful myself and I know what they do. Yeah, that's what we do. Speaker 2 I don't think there's anything scarier than somebody telling you you have cancer because, you know, we've been bombarded with that our whole lives in media and, you know, doctors' offices and then the oncologists being like, Well, this is the only way. And then so then you think, Well, is it the only way? Or, you know, should I what if this happened with my friend. She got diagnosed with breast cancer, like, very stage one, but she was afraid to do anything alternative because she has a young child. And she said, what if I made the wrong choice? And I didn't do it because we've been told, you know Speaker 1 course. Of Speaker 2 course. And so she went the conventional route, and now she's suffering because she's on tamoxifen and she's miserable. And I gave her your know, she was one of those people I gave that information to, and I'm like, you know what? This is your body. You do you gotta decide what's right for you. I'm not invested in how you take care of yourself. So she didn't feel you know, she felt guilty not doing some of these alternative therapies that people told her about because she didn't want him to be mad at her. But here's the thing. Speaker 1 It's not an either or. Essiac, people who take Essiac using conventional treatments do better. The anti oxidant. Another thing that is like we talked about the estrogen, there's a study that did a sum total of studies on antioxidants and there was at one point that you should avoid antioxidants for chemotherapy, they could be negative. Well, inevitably they decided to do one uniform like summary of all the studies over decades. And in the summary, they found that antioxidants increased the overall health and life expectancy of the people in the study, and it was an astounding amount that this was evident. So the misinformation against antioxidants, so some people would say, well I heard we shouldn't take antioxidants, which this has, and new science is actually finding just the opposite. The antioxidants are the key to really helping reduce free radicals to help improve your health. They have zero negative aspects, so you could take this with anything. You could take this with chemo, with radiation. There is no downside. So if you're worried about that choice, there is no choice to make. Speaker 2 That's good to know. Speaker 1 Know, it's use both. Speaker 2 That's good to know. Okay, so anything else you want to say? Speaker 1 That's it. I think that's hit all the marks. Go on my website if you have any questions. Utilize both on my website and on our users group, the little magnifying glass to search different areas. Speaker 2 Search things? Okay. Speaker 1 It's a little free to when you go to the right, on the right hand side, you'll see something that says video testimonials. There's like like eighteen of them that we just happen to have that are all essentially Essiac without any other treatment. Speaker 2 Love it. And I will say for people, if you're curious about video testimonials, people generally aren't motivated to do them unless they are really excited about what they're Speaker 1 it's like pulling teeth to get people to do things. I don't mean to be cruel, but it takes a lot to get someone from excitement to doing. I think doing is just something that, I don't know, it's something gets a lot. Speaker 2 Yeah. If they don't do it in the moment, it very rarely Speaker 1 gets That's exactly right. The enthusiasm kind of drains and well intentioned people like I'll get to it later. But the fact is we also have a bunch of testimonials in an independent section. If you go to testimonials, have different aspects of treatment also included, whether it be conventional or other alternative treatments or immunotherapy. So it covers the whole gamut. You're going to see everything there so you can make your educated decision and see someone that's been in your situation. You can hear some of the things they've done and kind of draw your own conclusion of what you want to do. Speaker 2 Love it. Okay. So GenuineEssiac.com is the place to go. Yes. All right. Th Speaker 1 Oh, thank you. Can't thank you enough. I appreciate it.